How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
How much do you know about Philadelphia, Pennsylvania? The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. How to differentiate yourself in an ocean of false experts. What about Acadia National Park? Or Monroe, Montana?
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