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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. How to differentiate yourself in an ocean of false experts. What about Acadia National Park? Or Monroe, Montana?

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6 Strategies Guaranteed to Boost Revenue for Your Hair Salon

Up and Running

Designed to keep customers coming back for more, at its core this tactic is a loyalty program. Lane Fisher, a partner at a Philadelphia law firm that specializes in franchises, says, “All businesses struggle with cash flow, so a recurring [membership payment] creates predictability.” Identify a niche and dig in.

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The Best and Worst Branding of 2018

crowdSPRING Blog

Design can be powerful. Thriving businesses know this and regularly rely on good design to create influential and impressive brand identities and brands. Alexandria Ocasio-Cortez’ unconventional campaign is an excellent example of the influence strong design has over social, cultural, and even political movements.

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Small Business Spotlight of the Week: Should I Get Married?

crowdSPRING Blog

We needed to make it clear that we are striving to differentiate ourselves in a sea of marriage sites that pretty much all look and feel the same; that we are not just offering the same-old, recycled advice that is not specific to any one’s particular relationship. We work from Montreal, Philadelphia, and York, Pennsylvania.