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Leading Edge or Bleeding Edge: The Make or Break Difference

Up and Running

Most successful business plans entail launching a new product, service, or distribution outlet that attacks existing market competitors on what military planners would term an exposed flank. Often, executing a flank attack involves developing new technology. Leading edge, not bleeding edge.

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Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

It may include or—for those who want a more granular division of lifecycle stages—be preceded by a Development stage. The introductory stage is rarely profitable : profits are negative or low because of the low sales and high distribution and promotion expenses [.] Introduction. How to identify if you’re in the Introduction stage.

Product 124
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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

What taglines are you using to differentiate yourself from other people, other businesses that might be similar. As you look at business strategy, I’ve developed this list of just oh here’s ideas. What distribution, are we using gems or are we a web? Market for me is who is your key target market?

Lean 60
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Out of the Crisis #10: HelixNano founder Hannu Rajaniemi on vaccines, suspending disbelief, and the power of stories

Startup Lessons Learned

HelixNano was founded to develop cancer vaccines. Hannu and I talked about the process of vaccine development, how the virus works, and what it will take to launch a large-scale vaccine project. But in the face of this onslaught, he pivoted and is not developing a potentially promising MRNA vaccine for COVID-19.

Founder 60
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

I have faced, and continue to face, many challenges along the way—evolving from an editor to a business owner, developing a memorable brand, finding great talent, to name a few. As a service-oriented company, we thrive on how we treat people and so far, we have been reaping the rewards of developing our people and satisfying our customers.