Developer Lead Generation Redemption Revenue 
ConversionXL
JANUARY 30, 2013
analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Some new people land on your site, read the post and see your lead magnet they can’t resist. Over time they’ll develop trust in you and might even like you. Lead generation. Image credit. Image credit.
Occam's Razor
DECEMBER 9, 2013
So, based on my spectacular successes and painful failures around the world, I've developed a ladder of sustainable success. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). I've also discovered that that is the easiest path to failure. : ).
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