Steve Blank

APRIL 30, 2009

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

FEBRUARY 3, 2022

Perhaps the seminar your CEO led at the same time is responsible for some of the surge in new followers. The growth marketing approach to this problem would be to develop a series of experiments. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

MAY 4, 2016

The PR Masterclass : How to develop a public relations strategy that works! The Sales Development Playbook. SEM Rush – Find profitable key words. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28