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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Perhaps the seminar your CEO led at the same time is responsible for some of the surge in new followers. The growth marketing approach to this problem would be to develop a series of experiments. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. What do they think they want?

Framework 102
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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

The PR Masterclass : How to develop a public relations strategy that works! The Sales Development Playbook. SEM Rush – Find profitable key words. Offline Events– This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events. Further Reading.