Differentiation Direct Marketing Metrics Retention 
ConversionXL
JULY 11, 2016
Report tangibly and make content marketing comparable to direct marketing channels. Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics. Retarget and measure!
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. Competition shifts from user acquisition to user retention. gross margin. average lifetime.
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