Remove Differentiation Remove Finance Remove Lean Remove Vertical
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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. The implications for entrepreneurs is that each of these (market risk versus invention risk,) require radically different financing models, a different type of venture investor, different timing for hiring sales and marketing, etc.

Vertical 162
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15 Entrepreneurs Share What Makes Their Business Unique

Hearpreneur

We realized that the cost of manufacturing of trailers needed to come down and as a result we’ve decided to vertically integrate the manufacturing and building of STERLINGS trailers in Mexico. While the lack of proper access to financing is one of the premiere inhibitors of farm growth, it’s one of the least addressed.

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Why you shouldn’t keep your startup idea secret

cdixon.org

Quite early on, you will be able to differentiate yourself – and having competitors help you grow the market can actually be a good thing. But it’s probably wise to be more secretive in some vertical markets: [link]. link] Lean Startups Blog – rants and raves from the startup trenches. I agree completely.

Stealth 68
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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Not All Startups Are Alike There’s an urban legend that Eskimos-Aleuts have more words to describe snow than other cultures.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Horizontal vs vertical vs diagonal lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Marketing 162
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The Ezra Klein Show: VC Bill Gurley on Transforming Health Care

abovethecrowd.com

I think it started with eBay, but then we got into more vertical specific ones, like Zillow, Grubhub, OpenTable and Uber that I’m on the board of. People price differentiate all the time. They all struggle with how do you lean against the American healthcare system? Bill Gurley : Great. Bill Gurley : Do you believe that?