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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition. Let’s consider the following two software companies, both of which have 66% gross margins.

Startup 418
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Click on over and give us a review on iTunes, please! Marketing Podcast with Debbie Howard.

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The Direct-to-Consumer Checklist

Austin Startup

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Even pre-launch, there’s work you can do here to differentiate yourself. How will you take advantage of SEO and SEM?

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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Product leaders often believe it’s cheaper to buy software than build it. You don’t need a large development team or outside capital to build your own software from scratch. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. The problem your new software or technology will solve.