article thumbnail

The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

article thumbnail

What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

So, what I’d like to do today is discuss the differences in these two approaches to SEO and define some of those key differentiators that lead to small business success in search. Social media: With each passing year, the search engines give more clout to a business’s presence on social media. In Search of SEO Success.

SEO 56
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transcript of How to Get the World Talking About Your Brand

Duct Tape Marketing

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.

Montana 56
article thumbnail

15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

As I was about to fill in the credit card information, my partner mentioned how we were working on social media and that it’d be interesting if we just took the so from social and the me from media to create our company. Thus, our company, SoMe Connect was born. Thanks to Aalap Shah, SoMe Connect. #2 2 – Being Friendly.

Naming 48