Duct Tape Marketing

SEPTEMBER 1, 2022

Any chance you have to differentiate yourself, maybe create your own category as we did here with distant assistance instead of virtual assistance. I haven't met anybody except for two people in my organization, in person, my wife and another gentleman that lives here in Springfield, Missouri, yeah. I am a hundred percent remote.

Hiring 93

Hiring Social Media Technical Review San Francisco 93

Duct Tape Marketing

FEBRUARY 24, 2022

In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. Wouldn’t that be a big differentiator? [19:00] And I think as you, uh, describe that too, I think gets a huge differentiator as well.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Duct Tape Marketing

NOVEMBER 1, 2017

It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing. Robert Rose: No.

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

NOVEMBER 26, 2019

It’s about being very, very intentional and setting ourselves up to really differentiate ourselves as employers in the marketplace. With social media now, we have really simple tools at our disposal. John Jantsch: Well, I actually have a client in Kansas City, Missouri that did just that. Sabrina Starling: Yes.

Hiring 65

Hiring Kansas City Small Business Missouri 65