crowdSPRING Blog

OCTOBER 25, 2018

You might be expanding the scope of your business and the name of your business is too limiting. Or you might have realized that your brand simply isn’t doing a good enough job to differentiate you in the marketplace. Companies should rebrand to better differentiate from the competition.

Small Business 86

Small Business Reputation Non-Compete Technical Review 86

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

Mike Michalowicz

FEBRUARY 11, 2013

To keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts. Surprises always work to instill loyalty and retention. When given out with (or in place of) a business card at a lunch, a meeting or in passing, small promotional items become a gift.

Small Business 167

Small Business Marketing PR Social Media 167

Hearpreneur

JULY 10, 2015

For our business, we deal with a highly subjective art of matching people with vape flavors that they’ll enjoy. We use a hybrid approach of using data analytics and expert human recommendations to pick flavors, and through this approach, we’ve had great success in member retention. Thanks to Tri Nguyen, Zodist !

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

ConversionXL

NOVEMBER 11, 2015

Free often wins versus buying a competing product. As such, multi-channel analysis and attribution modelling is non-existent in the platform. Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. Clicktale doesn’t have any cohort analysis reports.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

MAY 8, 2019

The overwhelming majority of ecommerce site visitors are non-purchasers. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. That makes it even harder to compete with industry behemoths. Yet the average ecommerce conversion rate is between 1 and 3%.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131