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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. How much do you know about Philadelphia, Pennsylvania? The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses.

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6 Strategies Guaranteed to Boost Revenue for Your Hair Salon

Up and Running

Don’t forget to harness social media to let people know how they might leverage your gift certificates. Lane Fisher, a partner at a Philadelphia law firm that specializes in franchises, says, “All businesses struggle with cash flow, so a recurring [membership payment] creates predictability.”

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Small Business Spotlight of the Week: Should I Get Married?

crowdSPRING Blog

NOW LOOK AT MY RING FROM EVERY POSSIBLE ANGLE AND ON EVERY POSSIBLE SOCIAL MEDIA PLATFORM” Day. We work from Montreal, Philadelphia, and York, Pennsylvania. But it’s today, the day after Valentine’s, that is the most interesting. It’s the holiday I like to call: “WE’RE ENGAGED!

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The Best and Worst Branding of 2018

crowdSPRING Blog

As we wrote , Ocasio-Cortez’s used purple, yellow, and other bold choices to visually differentiate her campaign from her opponent. It’s hard to forget the debacle that followed the 2012 London Olympics logo, or the nightmare that is Gritty , the Philadelphia Flyers new mascot. pic.twitter.com/9srsUFW086.