How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. How much do you know about Philadelphia, Pennsylvania? The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses.
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