Differentiation Product Name Reference Reputation 
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. My name is a bit lengthy but is a combination of what my company really is.
reidhoffman.org
NOVEMBER 12, 2013
The key problem with existing technologies was adverse selection, specifically concerning the incentives of participants and the reputation systems: In the yellow pages, people wanted to be found but the way they represented themselves had nothing to do with how good they were. It has reputation. An understanding of product-market fit?
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