Steve Blank
MARCH 15, 2017
No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Department Mission Statements – What am I Supposed to Do Today? No one had on-boarded these people.
ConversionXL
APRIL 18, 2019
A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. As Kevin Indig notes , longer queries tend to be less ambiguous. Design pages to satisfy active intent first.
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reidhoffman.org
NOVEMBER 12, 2013
Time is short — it helps to refer to what those investors already understand. An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? Every great consumer internet company grows up to be a unique organization.
Business Plan Blog
JUNE 26, 2013
The main objective of a company’s marketing strategy is to define and reach the target customer demographic while differentiating itself from the competition. A company’s value proposition describes the key functional and emotional benefits of its products, services and brand. Identify unique points of differentiation.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. I built and grew a business with the key differentiator being speed.
crowdSPRING Blog
JUNE 23, 2010
If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Avoid names that are too narrow or too literal.
Duct Tape Marketing
DECEMBER 1, 2022
There were some references that just don't really apply anymore. 08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services.
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