Steve Blank

MARCH 15, 2017

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

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ConversionXL

SEPTEMBER 20, 2016

According to Wikipedia , empathic design is “a user-centered design approach that pays attention to the user’s feelings toward a product.”. In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. The Seven Limbic® types.

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Duct Tape Marketing

DECEMBER 1, 2022

08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. They want to hear about the features of our product.

Charlotte 88

Charlotte Audience Technical Review Chicago 88