Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.
Duct Tape Marketing
DECEMBER 1, 2022
08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. They want to hear about the features of our product. And so it's like, what do you do with that?
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Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
Duct Tape Marketing
SEPTEMBER 5, 2014
But product pitches often perform far worse than presentations that contribute more value. If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. That’s right – mix industry, product, and personal information. Not Your Father’s Sales and Marketing Approach.
ConversionXL
SEPTEMBER 20, 2016
According to Wikipedia , empathic design is “a user-centered design approach that pays attention to the user’s feelings toward a product.”. In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. The Seven Limbic® types.
crowdSPRING Blog
MAY 25, 2010
Sometimes I work with my husband on post production of UK and US film and TV productions. There are two kinds I enjoy: one is highly creative, like company or product naming. I like to write white papers, brochures, Web content, tag lines, etc. How did you become interested in writing?
ConversionXL
SEPTEMBER 4, 2014
The main caveat to this seemingly miraculous scenario of One Line Of Code To Rule Them All is: certain things, such as eCommerce tracking, require some IT involvement because it involves setting up what’s called a “ data layer ” that contains dynamic content associated with fixed variables, e.g. product name, price, quantity.
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