Remove Dilution Remove Distribution Remove SEM Remove Venture Capital
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Too many entrepreneurs focus on dilution. Overture was sold to Yahoo!

Product 350
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The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? Discounts too early can also have the adverse effect of diluting a brand when targeting a more affluent customer segment. One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for These add up very quickly.