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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Too many entrepreneurs focus on dilution. But over-optimizing for dilution is a bad attribute relative to focusing on creating a big & winning company.

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The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? Discounts too early can also have the adverse effect of diluting a brand when targeting a more affluent customer segment. Many of the venture capital firms that have historically invested in consumer tech have now branched into direct-to-consumer brands.