Direct Marketing Engineer Lead Generation Vertical 
ConversionXL
MAY 27, 2022
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences.
Duct Tape Marketing
DECEMBER 17, 2019
And for a while I was working on the vertical of religion. And it turned into Expression Engine. I was trying to get all my friends who are in marketing to say, “This blogging thing is, you know, you need take this seriously.” So I think of direct sales.
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