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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

was selected due to its ranking for evergreen queries, such as “things to do in Canada.” In both instances, search engines have access to the full article content—either in the HTML or within structured data—while user access is restricted. Lead-ins with content in HTML or structured data for users and Google.

SEO 122
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). Bonus: If you want another example of a great top-tier store that does digital really well, check out Barneys New York. And it is as if html has not been invented. Then the Veg Pot itself (big image!),

Web 164
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Introduction. Definitions.