Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
was selected due to its ranking for evergreen queries, such as “things to do in Canada.” In both instances, search engines have access to the full article content—either in the HTML or within structured data—while user access is restricted. Lead-ins with content in HTML or structured data for users and Google.
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