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28 Entrepreneurs Reveal the Organization, Communities or Associations they Belong to That Help Support Their Business

Hearpreneur

NFIB is one of North America's most effective small business advocacy groups. Being an active member of a business association enhances your company's reputation. These include the National Retail Federation, the E-commerce Association, the Direct Marketing Association, and the American Marketing Association.

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When Jargon Converts (and When It’s Just Cheesy)

ConversionXL

In North America, if your name is John , people will be more trusting of you than if your name were Zesiro. Direct marketers know that the words you use do matter. If you write in a clean, clear font, people are more likely to believe you’re stating a fact. Today a used car is called a “certified pre-owned vehicle.”

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