The Startup Magazine
JANUARY 22, 2024
Crisis Management and Reputation Control No business is immune to the occasional crisis, and how you handle it can make or break your public image. Public relations professionals are skilled in crisis management, helping you navigate through challenging times with minimal damage to your reputation.
Startup Professionals Musings
JUNE 5, 2012
If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.
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Startup Professionals Musings
MAY 4, 2011
If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.
Women Entrepreneurs Can
MAY 31, 2023
Similarly, they are more likely to trust other customers compared to the word of your employees or direct marketing from your business. Do be aware that eighty percent of customers and clients will not buy a product or service online until they have explored reviews from people that have already tried your company.
YoungUpstarts
NOVEMBER 7, 2016
Direct marketing methods promote quality customer service. Physical marketing materials properly channelled will help you to build a steady customer base. If you want to make an impactful impression, sponsoring a local event will not only get your business known, but it will also give you an extremely positive reputation.
YoungUpstarts
DECEMBER 5, 2014
Before you start to produce any marketing materials for your direct marketing campaign, you will need to identify who your target customer is. This will allow you to tailor you entire message to a particular demographic group, thus maximising your return on investment.
YoungUpstarts
DECEMBER 15, 2016
When it comes to marketing your business, “trial and error” comes with the territory of finding which avenues will work best for your brand and your target audience. However, as a startup, too many mistakes could put a dent in your budget and ruin your brand’s reputation. Not Setting a Marketing Budget.
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