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Elevating Your Business Profile: The Strategic Value of a PR Company

The Startup Magazine

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. At its core, public relations is about storytelling. They are adept at identifying the unique aspects of your brand and strategically positioning them in the market.

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Lean Marketing tips: business card as selling tool

crowdSPRING Blog

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 112
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How To Get Coverage In Print Media

Entrepreneurs-Journey.com by Yaro Starak

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. Alternatively, if it’s something quite significant that should get state-wide or even national coverage, your state metropolitan newspaper/s are appropriate.

Media 77
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How To Get Coverage In Print Media

Entrepreneurs-Journey.com by Yaro Starak

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. Alternatively, if it’s something quite significant that should get state-wide or even national coverage, your state metropolitan newspaper/s are appropriate.

Media 62
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Twitter Link Roundup #148 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Applying Traditional Direct Marketing Principles to the Digital Age – CRM Magazine – [link]. Teens don’t even know ads exist. Why would “better ads” change this? – [link]. A New Twist on Content – [link]. Why Big Content Is Worth the Risk – [link]. The Gospel According to Pinterest – [link].

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Optimized Is the New Integrated

Duct Tape Marketing

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.