Direct Marketing Sales SMS Vertical 
Duct Tape Marketing
NOVEMBER 17, 2022
I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We'd never owned a marketing agency. Why don't you just focus on marketing?
ConversionXL
MAY 27, 2022
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them.
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