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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

There are several key attributes we look for in our search for great Adhesive companies. Over the past few quarters, we’ve been thinking more about the online advertising investments that we’ve made over the last three years, which include AdMeld , Lijit , Trada , Medialets , Mandelbrot Project, Triggit and Integrate. They are: Scale.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

There are several key attributes we look for in our search for great Adhesive companies. Over the past few quarters, we’ve been thinking more about the online advertising investments that we’ve made over the last three years, which include AdMeld , Lijit , Trada , Medialets , Mandelbrot Project, Triggit and Integrate. They are: Scale.

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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

It’s conceptually no different from the early days of Western Union’s original payments business when people “wired” money to one another at each end of a physical distribution network. Also some of the mobile banking players are considering to build a parallel network that would disintermediate the card associations.

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