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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

Typically, these patterns arise out of a combination of approaches by my partners and me: proactive searching for startups in specific categories, reacting to what entrepreneurs pitch, and translating valuable learning from making one investment over to making another. The internet continues the disintermediation of content creation.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Ironically, for a company that runs the world’s most sophisticated search engine, the assessment of site content for FLoCs is elementary: Our first approach involves applying a SimHash algorithm to the domains of the sites visited by the user in order to cluster users that visit similar sites together. Featured Image Source.

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Twitter Link Roundup #149 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How Airbnb Evolved To Focus On Social Rather Than Searches – [link]. Another industry being disintermediated by technology: Gaming Faces Its Archenemy: Financial Reality – [link]. Study: 43 Percent Of Total Google Search Queries Are Local – [link]. PandoDaily – [link]. Million U.S. Jobs – [link].

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Why I love the Care Space

A Crowded Space

This may make disintermediation a big challenge. Making this process easy and convenient should be enough to prevent disintermediation. Just for reference, a current search on Care.com yields 1,800+ caregivers just in LA. Some big challenges. 1) Value-add from the mobile app. 3) Value in guaranteed work / payments.

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9 Real Estate Marketing Strategies to Expand Your Business

Up and Running

You can also market your business on search engines such as Google and Bing, by paying for ad campaigns. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. These are relatively inexpensive, with the potential for huge outreach.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. Most manual touch (even with a tool) search campaigns take into account three or four signals. Photos can keep track of him from baby to today. Cool, right?

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Top 9 Misaligned Marketplace Incentives

A Crowded Space

I may be at the top of search results. 3) The Bait and Switch Incentive - Many times sellers in a marketplace will list something for very low prices to ensure they show up in search results and attract customer interest. The fix: Depends, but pay attention to search filters and choose wise defaults. .