FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. And none of this enables marketers to target existing audiences, like cart abandoners. It works by tagging ads with metadata (e.g., The solution for that is more complex—and contentious.
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