Distribution Estonia Leadership Metrics 
ConversionXL
APRIL 3, 2019
There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Statistical ghost: When you think your test has impacted your metric, but in reality there’s no impact.
Startup Lessons Learned
SEPTEMBER 2, 2020
So I think the most interesting aspect of this article is how just mind-blowing that distribution is. So you have countries like Australia, New Zealand, Estonia, Lithuania, Latvia, Iceland, Ireland, Spain, France, Italy, Germany, Norway, Denmark, Finland and many, many more. So you just shut down the country.
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