Distribution Harvest Naming PPC 
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
ConversionXL
FEBRUARY 6, 2019
Some iterations of the product lifecycle tweak names or add additional stages. The introductory stage is rarely profitable : profits are negative or low because of the low sales and high distribution and promotion expenses [.] When will the company harvest or withdraw the product? Create product awareness and trial.
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