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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

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Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 355
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New Rules for the New Internet Bubble

Steve Blank

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. In the new bubble PR may be your new best friend, so invest in it.

Internet 334
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Even with the turmoil in the capital markets in the second half of 2007, it was another record year for merger and acquisition activity. CDW your 1-stop resource for configuration, activation & distribution. Learn how from the experts at PR Newswire. Get powerful communication & collaboration tools to help grow your business.

Arizona 40
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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Marketing/Communications/PR. Distribution. Mergers and Acquisitions. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Production/Printing/Manufacturing. Operations. Companys Focus. Association Publishing. B2B Publishing. Consultants.

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From Nothing To Something. How To Get There.

techcrunch.com

I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. Twitter is an excellent distribution channel for us. (B) So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. Cant wait for more posts on Techcrunch [link]