Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Durant died managing a bowling alley in Flint, Michigan, in 1947. The company closed in 1931.

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YoungUpstarts

JULY 14, 2013

The challenge, however, is this: How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers? Enter “ Customer Sense: How the 5 Senses Influence Buying Behavior “ by University of Michigan professor Aradhna Krishna.

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Steve Blank

MARCH 15, 2011

what’s the product? what distribution channel? Joe Bingold (MBA, Jun 2011) Head of Product Development for Naval Nuclear Propulsion Plant Control Systems, US Navy, MSME (Naval PGS), BSEE (MIT), P.E. Fred Ford (MSME, Mar 2011) Senior Eng for Mechanical Systems on Military Satellites, BS Aerospace Eng (U of Michigan).

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Steve Blank

OCTOBER 1, 2009

Sloan realized that the traditional centralized management structures (like General Motors had in 1920) were poor fits for the management of GM’s already diverse product lines. William Durant died managing a bowling alley in Flint Michigan in 1947.

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