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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Stage 1: Target the right metrics for an effective long game. But when executed right, it pays dividends. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy.

Demand 124
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Speed up or slow down? (for Harvard Business Review)

Startup Lessons Learned

This is the first post that moves into making specific process recommendations for product development. Hence, cutting corners often paid huge dividends. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Labels: product development Speed up or slow down?

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How To See The Distinction Between Business Objectives And Business Priorities

YoungUpstarts

All too often media spend is a blanket purchase with little precision and even fewer metrics on returns. A key metric increasingly is getting your message seen by consumers – which don’t get us wrong, is important – but even more important is the relationship building and deepening with them. Fish where there are fish.

Green 133
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Thats when this approach can pay huge dividends. Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. Thanks for writing this article.

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Lessons Learned: Work in small batches

Startup Lessons Learned

These changes pay increasing dividends, because each improvement now direclty frees up somebody in QA at the same time as reducing the total time of the certification step. Luckily, I now have the benefit of a forthcoming book, The Principles of Product Development Flow. Interesting post.

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Lessons Learned: Refactoring yourself out of business

Startup Lessons Learned

Because, unless you are working in an extremely static environment, your product development team is learning and getting better all the time. If thats not a team-wide phenomenon, then its still a form of waste, because everyone has to learn every lesson before it starts paying dividends. Share what you learn. Great post, Eric.

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How to conduct a Five Whys root cause analysis

Startup Lessons Learned

Labels: five whys root cause analysis , product development 15comments: Anonymoussaid. Luckily, in most prevention situations, even the first few steps in prevention can pay time-savings dividends quickly. Leave your thoughts in a comment. If you’ve tried Five Whys, please share your experiences so far.