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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. But when executed right, it pays dividends. Stage 1: Target the right metrics for an effective long game.

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Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take a look at creative SEO agency Rise at Seven’s Twitter feed. Utilizing this in your marketing efforts can pay dividends. Your employees have 10x the social reach than your company has.