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What is a CTO?

Austin Startup

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. But when executed right, it pays dividends. an ebook); Then you blast them with sales messaging (e.g., Stage 1: Target the right metrics for an effective long game.

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Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Utilizing this in your marketing efforts can pay dividends. Many of their employees (past and present) have become big names in the digital marketing space due to the representation Buffer gave them. .