This Week in VC with Dana Settle of Greycroft Partners
Both Sides of the Table
MAY 19, 2010
Greycroft is an early-stage VC. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Tested platform on San Francisco’s Live 105; then scaled out for national syndication with positive audience uplift.
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