Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. Instead, do your product launch first.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 14, 2008

The people who are the lifeblood of an early-stage startup are earlyvangelists. These are people who understand the vision of your company even before the product lives up to it, and, most importantly, will buy your product on that basis. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

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San Francisco Customer Lean Continuous Deployment 131

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Lean marketing. Especially in the early stages, keeping a relationship with your customers can be paid off exponentially, not only in overall engagement but with extremely valuable word of mouth marketing.

Revenue 60

Revenue Acquisition Channel Campaign 60