ConversionXL

MARCH 19, 2012

Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

APRIL 17, 2019

Another report showed that social media rarely leads directly to online purchases. Data indicated that less than 2% of orders resulted from shoppers coming from a social network. The report found that email and search advertising were much more effective vehicles for turning browsers into buyers.

Customer 132

Customer Social Media Arlington Media 132

Scott Edward Walker

NOVEMBER 26, 2017

Emailing or cold-calling them generally doesn’t work. Instead, you typically need a “warm referral” (or introduction) from someone they respect and trust — preferably a successful founder whom they have backed. Once you’ve done the hard part to build a network, you now need to do your homework (i.e.,

Term Sheet 63

Term Sheet San Francisco Founder Investment Bankers 63