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Why Some Startups Win

Steve Blank

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Value price our products to achieve our revenue and margin goals (create high-value). Drive that demand into our sales channels.

Startup 323
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. And the results weren’t the traditional PR metrics of number of articles or inches of ink. Two paragraphs, Five bullets.

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Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

In addition, based on where customers identify themselves on this map, there are seven Limbic® types (taken from Nyphemburg’s white paper on the technique ): Harmonizers – very family-oriented, emotionally led and tend to avoid risks. Their distribution and relationship are based on empirical data.”. The Seven Limbic® types.

Design 48