If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing
Both Sides of the Table
NOVEMBER 27, 2011
when is the right time to go big with PR? functional workgroups vs. product workgroups). 3:35 The real entrepreneurs come out during a down economy. 8:17 How did you decide to go with either shrinkwrap or web only product? 11:00 Mark on over-hyping PR. 19:30 A teachable moment for entrepreneurs: HAVE A HYPOTHESIS!
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