Cracking the Code

NOVEMBER 10, 2009

You can download the full white paper at www.bvp.com/cloud or click here. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? Impact of the recession on SaaS Sales&Marketing pr. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48