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5 Research-Backed Tips for Increasing B2B Sales

Up and Running

When surveyed about what makes them trust particular vendors, 46 percent of entrepreneurs agreed that word-of-mouth recommendations have the greatest influence on their purchasing decisions. Instead of creating a sales brochure, create a white paper. See Also: 8 Ways to Create Real Customer Loyalty.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

You can download the full white paper at www.bvp.com/cloud or click here. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? Favorite VC and Entrepreneur blogs. Posted by Philippe Botteri. at 7:42 PM.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

As you rightly pointed out, though most of us as entrepreneurs are aware of these concepts, we don't dig deep, drill down and present the numbers / issues / solutions to the board and / or investors. SolidWorks 2: The best VAR management program in the world? I thought your earlier post on CAC / LTV was very handy to depict our positives.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

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