This is how to Use Gifting as a Marketing Channel
Mike Michalowicz
NOVEMBER 13, 2019
In 1985, Ethiopia sent $5,000 to Mexico after an 8.1 Because 50 years earlier, Mexico went to bat for Ethiopia when Italy invaded. Social media and the digital world make it easy to do research. And no, you’re not going to put your name or company logo on it, because then your gift is about you. Think about it.
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