Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
Occam's Razor
JUNE 28, 2010
Market Size (is that share of a market the size of Maldives or China?). Step 1: Learn Finance 101 and the terms outlined in the slide titled " Profit The Ultimate Client Need " Step 2: Don't pick any metrics, don't run reports, resist the charms of Google Analytics, Omniture Discover2 etc.
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