Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
Occam's Razor
JUNE 28, 2010
Report revenue. Revenue = Good. Market Size (is that share of a market the size of Maldives or China?). Time on Site and Conversion Rate and Task Completion Rate and % Internal Site Search Exits and Cart Abandonment Rate and % of the Page Scrolled and % of Visitors Refreshing Pages and all the other sweet things.
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