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Planning for the Future: Your Exit Strategy

Up and Running

Even if an island in the Maldives isn’t in the cards, if you’re seeking outside investment, an exit strategy is essential. This happened when Google bought YouTube, seamlessly integrating the video platform into their own search product. What is an exit strategy? Are there any ways you can make it appealing?

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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

Market Size (is that share of a market the size of Maldives or China?). Time on Site and Conversion Rate and Task Completion Rate and % Internal Site Search Exits and Cart Abandonment Rate and % of the Page Scrolled and % of Visitors Refreshing Pages and all the other sweet things. Both share and size are important.

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