Up and Running
APRIL 24, 2014
So for me, what makes a sales forecast credible? I want to see a sales forecast with drivers. Specifically, if you’re an app or an website for example, your drivers are going to have to do with search engine optimization, keywords, paper click, conversion rates. Well then, that helps makes a sales forecast credible.
Up and Running
AUGUST 16, 2017
For example, missing crucial deadlines for finishing the business plan, or drawing hockey stick profit projections can repel potential investors. For example, if the company needs to purchase new office equipment every three years, then the discounted value of those expenses should be included in the forecasted financial projections.
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Up and Running
AUGUST 21, 2014
What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. If you’re in a really crowded area, let’s pretend one of you is selling flowers and competing in the online flower market, it’s going to be really hard to rank in search engines.
Berkonomics
MARCH 21, 2019
If there is no record of revenues, see the “The Berkus Method” available with any search query for valuing the business before revenues. Careful about “hockey stick” forecasts. If you are a going business with a track record of revenues, then the importance of accurate current financial statements cannot be overstated.
ConversionXL
APRIL 3, 2019
What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Will Critchlow: “What If Your Winning CRO Tests Are Screwing Up Your Search Traffic?
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