Forecast Marketing Metrics Net Present Value 
The Equity Kicker
DECEMBER 2, 2015
His major point is that revenue multiples aren’t that high, largely because the market is highly competitive and margins are low – often because of Amazon. revenue multiple because it’s strong on both these metrics. 1-800 Flowers, meanwhile is valued at 0.6x Fitbit enjoys a 3.3x
ConversionXL
OCTOBER 6, 2020
Models are useful to marketers (and throughout a business) because they improve decision-making. We’ll carry this example throughout the article to keep things simple and avoid asking anyone to spend mental energy translating model-building from one niche marketing process to their own speciality.). What’s your objective?
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