The Equity Kicker

FEBRUARY 6, 2012

Their marketing strategy has two related strands, firstly assume a position of thought leadership centred around the founder and CEO, Josh March, and secondly generate press coverage by intelligent use of data. Our portfolio company Conversocial has done a fantastic job recently raising their profile on a limited budget.

Leadership 117

Leadership Marketing PR Social Media 117

ConversionXL

MAY 27, 2022

It fits perfectly with Marketo Co-Founder Jon Miller’s definition of what thought leadership should be: “Thought leadership consists of ideas that require attention and that offer guidance or clarity. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. Key points. Call to action.

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. White papers – five to seven page papers that educate marketplace on trends and challenges. Do you know what Inbound Marketing is? Let us go through each in turn.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

AUGUST 29, 2013

Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. 67% say content targeted to their job function is more valuable.

Demand 64

Demand Tampa Marketing B2B 64

unbounce.com

DECEMBER 11, 2012

Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Oli is Co-Founder & Creative Director at Unbounce. Oli is Co-Founder & Creative Director at Unbounce. Landing Pages for PPC. Subscribe to the Unbounce Conversion Newsletter. -->.

PPC 94

PPC Social Media Conversion Elevator Pitch 94