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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

We held a workshop of stakeholders and explored names inspired by a variety of approaches (provenance, roots of our technology, etc). I still had to host that workshop with all the other names but I strategically directed everyone to Everipe and we’ve had a ton of compliments on it since. 7- Inspired by a notion.

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Lessons Learned: About the author

Startup Lessons Learned

(Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996).

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. Amazon PostRank

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I'm married to Mike Freehling , M&A and financial management consultant. More general resources are: Tracy Williams at Olmstead Williams for PR. My father ran the first American diplomatic mission in Hiroshima after the end of the occupation (seven years after the atomic bomb).